Close this search box.

Mixed Reality Use Cases and Challenges in 2023

Since the mid-1950s, or maybe even before, humans have been on a mission to blur the lines between physical and digital realities. Combing both real and virtual worlds have the potential to create new opportunities and make something completely unique.

Immersive technologies aim to extend our concept of reality through Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). These innovative technologies are slowly becoming mainstream through video games, conference apps, and more.

The global immersive technology market size surpassed $26.53 billion in 2022 and is projected to rise to $134.18 billion by 2030. In 2023 and beyond, the market for immersive technology is predicted to expand dramatically, with the VR and AR industries estimated to generate billions of dollars in sales. In comparison, mobile AR is anticipated to represent the greatest portion of the consumer market for immersive technology. 

Mixed Reality is the least explored of the immersive technologies we have today. Although we’re scratching at the surface of MR with AR technologies, there’s still plenty of work to do before we engage in fully optimized MR experiences.

But before diving right into MR, let’s step back and get some definitions out of the way.


What are Immersive Technologies?

The term “immersive technology” describes the process of creating, displaying, and interacting with applications, content, and experiences in a new way. By combining AR, MR, VR, and haptic technologies like a “3D touch” or “kinesthetic interaction,” immersive technologies have transformed digital experiences.

By bringing together the users’ sight, touch, and sound, people can feel part of a simulated artificial environment. Creating these experiences requires state-of-the-art hardware (like VR headsets) and software.

According to Juniper Research, by 2024:

  • 67% of smart glass apps will focus on gaming and multimedia.
  • 75% of MR apps will be delivered through smartphones.
  • 40% of MR apps will target social media.


By the end of 2024, the AR and MR market is expected to be worth around $43.8 billion.

What is Mixed Reality?

Although MR is definitely the rising star of immersive technologies, it’s also the least understood. The confusion often arises because MR combines the key benefits of both AR and VR and transforms them into one incredible experience.

According to Microsoft, MR or Mixed Reality is a fusion of both physical and digital worlds that will help unlock natural and intuitive 3D computer, human, and environmental interactions. It’s possible today because of recent advancements in graphical processing, computer vision, cloud computing, input systems, and display technologies.

It’s important to note that the application of MR has gone beyond displays to include:

  • Collaboration on 3D assets in MR environments.
  • Environmental understanding (including spatial mapping and anchors).
  • Human understanding (including eye-tracking, hand-tracking, and speech input).
  • Location and accurate positioning (in both physical and virtual environments).
  • Spatial sound.


Although the evolution of MR has been slow to date, don’t expect it to always be this way. This is because MR liberates us from screen-bound experiences. It also opens the door to instinctual interactions with data, our physical environment, and our friends.


How Does Mixed Reality Work?

The way MR works is quite similar to AR. However, its applications have evolved in recent years because of the development of smart systems and tools that enable deeper interactions between humans, computers, and objects.

MR depends heavily on the rapidly evolving human and machine relationship. To work, MR tools and applications have to understand different human actions within a specific digital space and the surrounding landscape.

With the help of multiple cameras, sensors, and Artificial Intelligence (AI) technologies, we can process massive amounts of data about a specific space and leverage that information to deliver digitally-enhanced experiences in near real-time.

For example, whenever we wear a pair of MR glasses, the cameras and sensors in those glasses get to work collecting and distributing data to an application that is basically creating a virtual map of our physical world. This approach enables the creation of holographic images and content we can include in our reality through image projections.

For MR technologies to work effectively, they need to be able to track:

  • Ambient sounds and lighting (for added realism)
  • A user’s body movements and position
  • Objects and physical locations
  • Objects surfaces and boundaries (through spatial mapping and scene understanding)


Cloud computing enables the rapid processing of advanced input sensing. At the same time, environmental perceptions enable MR applications to merge our physical world with a virtual one successfully. We can do this in a manner that goes far beyond the means of AR technologies.


Mixed Reality Use Cases Across Industries

MR can break away from AR-related limitations to closely connect both virtual and real worlds. Let’s explore some MR use cases to see what’s already possible with this cutting-edge immersive technology.

Training and Education

The use of virtual environments for training in various industries is made possible by mixed Reality (MR) technology. Through immersive learning experiences, MR in education helps pupils better comprehend and remember difficult material. For instance, during medical school, aspiring surgeons might simulate surgical procedures before performing on actual patients, allowing them to develop their abilities and earn critical hands-on experience.

Students can actively participate in and engage with educational content by benefiting from interactive learning experiences provided by MR technology. Students can learn complex concepts by incorporating interactive elements like 3D models, holograms, and simulations. This method promotes critical thinking and problem-solving abilities while encouraging a deeper degree of understanding.

By bringing the past to life and allowing students to explore different environments and periods, MR creates chances for virtual field trips and historical recreations. Through MR, students can visit historical locations, relive significant historical events, and engage with virtual people and objects. Students’ involvement is increased, and they form deeper connections to the subject matter thanks to this immersive teaching method.

Gaming and Entertainment

Mixed Reality has completely changed how people play video games by enabling immersive gameplay that blurs the lines between the real and virtual worlds. Players can interact more realistically and interactively with virtual worlds and characters. Whether played on mobile devices with AR capabilities or headsets like Microsoft HoloLens, MR gaming offers a new degree of immersion and engagement.

Gamers may now overlay virtual characters and items onto their surroundings thanks to the widespread use of augmented reality in mobile gaming. This technology has been successfully applied in games like Pokémon Go, where players may capture virtual critters in their real-world surroundings. AR gaming encourages social connection, exploration, and physical activity.

Immersive and thrilling Adventures are offered to tourists at virtual reality theme parks and experiences. Virtual reality (VR) headsets and motion-tracking technology are frequently used in these parks to transport visitors to virtual worlds where they may engage in various activities, including simulated roller coaster rides, extreme sports, or interactive storytelling experiences. VR theme parks provide distinctive entertainment that is enjoyable to all ages.

Healthcare and Medical Applications

Mixed Reality has proven to be very effective in training and simulations for surgery. Surgeons can rehearse complex procedures in virtual environments by simulating real-world situations without the risk of operating on live patients. They may improve their abilities, enhance patient safety, and improve their decision-making skills by using MR technology.

Applications for mixed Reality can be useful in rehabilitation and physical therapy. Patients recovering from physical injuries or disabilities can benefit from interactive activities and simulations offered by MR. MR technology makes therapy sessions more motivating for patients to engage in them, speeds up their recovery, and improves their entire experience with rehabilitation.

MR has been used in strategies for pain control and distraction. MR diverts patients from discomfort and pain during surgeries or treatments by immersing them in virtual environments. Children receiving injections, for instance, might be taken to a virtual aquatic habitat where they can engage with sea life, reducing their fear and distress.

Architecture and Design

Mixed Reality lets designers and architects view their projects more realistically and engagingly. MR technology enables experts to evaluate design aspects, examine spatial linkages, and make well-informed decisions before construction starts by superimposing virtual architectural models onto actual spaces. Collaboration is improved, and the accuracy of design outcomes is increased through the visualization process.

Mixed Reality enables digital walkthroughs and design prototypes. Before any physical construction, architects and clients can examine digital representations of buildings and spaces to have complete knowledge of the design. Through MR, stakeholders can better communicate effectively and avoid making expensive design revisions by seeing the materials, lighting, and spatial arrangements.

MR improves remote interaction and collaborative design. Whatever their actual locations, architects and designers can work together online. This allows for seamless communication, immediate feedback, and the capacity for group design decisions. With distance no longer a barrier, international teams can work together successfully on architectural projects.

Manufacturing and Engineering

In the process of designing and prototyping new products, Mixed Reality is essential. Engineers can assess a product’s functionality, ergonomics, and aesthetics in a simulated environment by developing virtual representations. The iterative design saves time and money since real prototypes can be improved based on input from MR simulations.

Applications for mixed Reality are useful for training and assembly line optimization. Assembly line employees receive real-time assistance and instructions via MR technology, which lowers errors and boosts productivity. New hires can practice assembly jobs in a secure setting with virtual training modules, which shortens their learning curve and eliminates the need for physical training settings.

Through mixed Reality, remote help and maintenance are improved. Through MR technology, specialists may provide field workers with real-time advice, minimizing the need for on-site visits. Remote cooperation makes it possible to troubleshoot and solve problems more quickly, reducing downtime and enhancing the entire maintenance process.

Retail and Marketing

To help customers picture things before making a purchase, mixed Reality offers virtual try-on experiences. MR improves the shopping experience and lessens the need for real returns by enabling consumers to preview furniture in their own homes or try on virtual apparel. With this technology, shops may provide clients with individualized and practical solutions.

Mixed Reality makes it possible to shop and receive recommendations that are unique to you. Machine learning applications can examine client information, preferences, and past purchases to provide specialized product recommendations and shopping experiences. Retailers may establish tailored marketing efforts and increase customer satisfaction by knowing each customer’s preferences.

Mixed reality product demos that involve clients and produce memorable experiences. Through holograms, virtual tours, or interactive 3D models, MR can bring items to life. Thanks to this immersive approach, customers are drawn in and allowed to study things more dynamically and interestingly.

Transportation and Logistics

Mixed Reality helps with navigation and warehouse optimization. Real-time information and visual overlays can be provided by MR technology, aiding warehouse workers in finding products, maximizing available storage, and enhancing inventory control. This improves the efficiency of the warehouse as a whole and simplifies processes while reducing errors.

Drivers and operators can benefit from augmented Reality, which improves situational awareness and helps with navigation. Real-time data, like directions, speed, and traffic data, can be superimposed onto the driver’s field of view through MR headsets or windshield displays. The productivity of transportation professionals has increased overall, distractions are decreased, and safety is improved.

Mixed reality applications provide opportunities for supply chain management and visualization. MR makes it possible to see intricate supply chain networks, allowing managers to track and improve the flow of commodities, spot bottlenecks, and make informed decisions. This real-time visibility increases productivity, lowers costs, and boosts supply chain performance.

Industry 4.0

IoT integration and real-time data visualization are made easier by mixed Reality. MR technology can communicate with Internet of Things (IoT) devices and sensors to provide real-time data overlays on actual physical objects or settings. With the help of this interface, managers and operators may monitor and analyze data in real time, enabling predictive maintenance, streamlining workflows, and boosting overall efficiency.

Through Mixed Reality, remote machinery monitoring and maintenance are made possible. Technicians can get real-time access to equipment data, remote diagnostics, and detailed maintenance and repair instructions via MR devices. Thus, downtime decreases, maintenance effectiveness increases, and proactive troubleshooting is possible.

Virtual simulations and digital twins are used in manufacturing to make virtual versions of physical assets, procedures, or systems. Engineers and operators can model scenarios, test modifications, and improve performance using digital twins before practicing them in the real world. With this strategy, manufacturing sector risks are reduced, productivity is increased, and innovation is stimulated.


Applications for mixed Reality can improve online banking and financial services. Customers can communicate with virtual bank tellers or advisors, access banking services in virtual settings, and creatively visualize their financial data thanks to MR. Through improved accessibility and convenience, this technology enhances the client experience with financial assistance.

Mixed reality capabilities can be used to detect and prevent fraud. Many financial data sets may be analyzed by MR apps, which can also spot patterns and highlight possible fraud. MR enables analysts and investigators to spot and stop fraudulent transactions more efficiently by offering a more logical and interactive depiction of financial data.

Users may access virtual trading environments using mixed-reality investment and trading simulations. Without risking their money, traders and investors can test their tactics, examine market trends, and gain useful experience. Through MR simulations, people can hone their investment skills and make better decisions in the financial markets of the real world.

Are you looking to build a custom software solution based on Immersive Tech?

The Challenges Ahead

Although MR development is currently going through a period of significant acceleration, some obstacles remain. However, the primary challenge is to overcome the fear of change. Other times it can also be the IT department’s lack of understanding or expertise. 

However, once businesses realize the actual benefits of MR, convenience will override paranoia. But even then, MR will have a long way to go before it achieves large-scale adoption.

Technical limitations

Mixed Reality (MR) is an evolving technology that combines elements of both augmented Reality (AR) and Virtual Reality (VR). Virtual reality (VR) and augmented reality (AR) are related but still developing technologies. Although MR improves AR by enabling virtual objects to interact with the real world, it still has several technical constraints. Making virtual things that accurately merge with the actual world while remaining smooth and realistic is one of the problems. Real-time tracking of the existing environment and accurate object occlusion are still technical challenges.

MR hardware has evolved rapidly and has become more affordable. But it remains in its infancy stage with limited battery life, discomfort when worn for an extended period, and a relatively small field of view. However, these challenges won’t last and will be resolved sooner rather than later. We also need more tools to support hands-free interaction and collaboration in digital spaces. Although speech is one way of overcoming this challenge, it can be unsuitable in a learning environment.

Cost and accessibility

The mainstream adoption of immersive technology, like substantial obstacles, including cost and accessibility, have hindered MR. Many people and organizations may not have access to these technologies due to the high hardware cost needed for MR experiences, such as headsets and sensors. For MR to promote greater accessibility, costs must be reduced, and cheaper MR solutions must be created.

Hardware limitations

The development of hardware technology is essential to the success of mixed Reality. Hardware restrictions, such as a small field of view, bulky headsets, and limits on computational power, may impact the user experience. To improve the entire MR experience, it will be essential to upgrade the hardware infrastructure by making headsets lighter, more comfortable, and more powerful.

Content creation and integration

Another issue that needs to be solved is creating and integrating compelling and interesting MR content. Expertise in 3D modeling, computer vision, and spatial mapping are all necessary for creating virtual things and seamlessly incorporating them into the physical world. To guarantee a realistic and immersive experience, content creators must also consider elements like lighting conditions, object occlusion, and user interactions.

User Interface and Interaction

Designing user-friendly user interfaces and methods of engagement with MR is a never-ending problem. Unlike conventional interfaces, MR interfaces must be incorporated into the environment and react to users’ motions and gestures in real time. A successful MR experience will depend on developing effective and organic interaction mechanisms that allow users to easily manipulate virtual objects, navigate interfaces, and complete actions.

Privacy and Security

As with any new technology, privacy, and security issues are crucial. MR solutions may gather private user information, including gestures, biometric information, and location data. Gaining user trust and facilitating the mass adoption of MR will require ensuring effective privacy safeguards, secure data processing, and protecting user identities and information from potential breaches.

Ethical Considerations

MR deployment involves several ethical questions. For instance, it is important to consider and deal with the possibility of addiction, social isolation, and psychological consequences on users. It is also necessary to set ethical rules and standards to prevent the exploitation of MR technology, such as intrusive data collection, unlawful surveillance, or the development of damaging or deceptive information.

Standardization and Interoperability

The creation and deployment of MR technologies depend heavily on standardization and compatibility. The seamless integration and cooperation of MR devices may be constrained by the absence of globally recognized standards, which might impede interoperability between various hardware and software platforms. Common protocols and measures must be established to foster interoperability and enable the development of a more coherent MR ecosystem.

User Acceptance and Adoption

Although there is increased interest in immersive technologies, there are still issues with user acceptance and adoption. Due to numerous considerations, including motion sickness, discomfort, or uncertainty regarding its practical applicability, some may need clarification or concern about utilizing MR. The key to accelerating user acceptance and adoption of MR will be educating consumers about the potential advantages, addressing usability challenges, and showing compelling use cases.

Power and Energy Efficiency

Energy efficiency and power consumption are crucial factors when developing MR equipment. The computational demands of the current MR gear result in high energy usage and short battery life. Extending usage time, enhancing portability, and lessening the environmental impact of MR technology will be possible by improving the energy efficiency of headsets, tracking systems, and other components.

Final Thoughts

As technology continues to evolve, becoming lighter, faster, and more affordable, we can expect a Mixed Reality future to arrive sooner than anyone expected. The lines separating the physical and digital worlds are becoming less distinct each day, opening new possibilities. The fusion of technology and human experience has enormous promise.

We foresee several benefits in numerous sectors as the industry innovates and grows. The ability of 5G technology to lower latency allows businesses to create seamless MR experiences, which is one of its immediate benefits. This decrease in latency will significantly impact the efficiency and usability of MR applications.

Whether you’re a retailer looking to revolutionize the shopping experience or a healthcare provider seeking to enhance patient care through immersive simulations,’s team of skilled developers, designers, and strategists can provide the necessary guidance and expertise. Our in-depth knowledge of MR technologies and the ability to tailor solutions to specific industry needs ensures that clients receive customized, innovative, and impactful MR experiences they can convert into a sustainable long-term value.

Looking for a technology partner?

Let’s talk.

Related Articles

custom digital twin development

Digital Twin Development: Why, When, and How?

This article explores why and when businesses should consider building custom digital twins and what to take into account before jumping on the digital twin development project.