Identify customer behaviour & interactions across channels
Analyze in real time to understand customer behavior, intent, engagement profile, opportunities, etc.
Drive personalized and proactive engagement based on customer context, business rules and predictive next best actions.
We create alignment across your business and help drive customer-centric change from product teams and business units to IT operations and then out to marketing, sales and services.
Throughout our technology partnership, we:
It starts with a meeting to clarify business priorities and high-level opportunities to deliver a valuable experience.
Next, the research starts with observation, contextual interviews, ethnography, mystery shopping & persona identification to build the customer journey map.
In this phase, we focus on the challenges identified to design, prototype and test multiple solutions for an optimized journey. It helps us determine what it takes to implement the solution in terms of cost and value.
With design complete, we make recommendations for the most appropriate next steps for your software project development.