Everyone Wants AI, but Data Orchestration Comes First

Enterprise AI conversations often start in the wrong place. They focus on models, talent, or investment levels, as if the remaining challenge were technical sophistication. In practice, many organizations already operate capable AI systems, supported by modern infrastructure and serious budgets. What remains less clear is why those systems scale unevenly, even among companies facing similar markets, regulatory pressure, and access to technology.

Recent research points away from AI’s capabilities themselves. Analysis from IBM, Forrester, and Databricks highlights a different limiting factor: the ability to coordinate data across fragmented enterprise environments. As AI becomes more embedded in core operations, differences in data orchestration increasingly explain why some organizations progress while others stall, often constrained by governance, compliance, and financial approval models designed for control rather than data flow. AI maturity now appears in how reliably organizations coordinate data flows across systems under audit, cost, and operational constraints, rather than in incremental advances in model sophistication.

Contents

Fragmented Data, Uneven Outcomes

Most enterprises operate with abundant data and limited coherence. Over time, data estates expand across transactional systems, cloud platforms, SaaS tools, partner integrations, and legacy infrastructure. Each layer reflects rational decisions made under specific business, operational, or regulatory conditions. Together, they form environments where data is widely distributed and alignment remains difficult. 

Analysis from Thomson Reuters describes data fragmentation as the result of years of layered systems, acquisitions, and incremental technology decisions. IBM, looking at the same problem from an enterprise technology perspective, reaches a similar conclusion, characterizing modern organizations as distributed data environments by default. AI systems inherit this fragmentation automatically, drawing inputs from sources that evolved independently and often operate under different ownership, formats, and access rules. 

Fragmentation rarely blocks experimentation. It shapes outcomes once AI systems influence operational workflows, budgets, and regulated processes. In analytics, fragmented data slows insight. In AI, it influences system behavior. 

Why Production AI Magnifies Coordination Problems 

Production AI behaves differently from traditional analytics or reporting systems. It operates continuously, responds dynamically to usage patterns, and embeds directly into operational workflows. Outputs influence decisions in real time, tightening the link between upstream data quality and downstream accountability. 

Observability research from Splunk shows that as systems become business-critical, coordination challenges translate into operational exposure. Latency, inconsistency, and unclear lineage surface as degraded decisions and unpredictable automation rather than delayed dashboards. Forrester frames AI orchestration in similar terms, emphasizing dependency management and risk containment as central to scaling AI beyond experimentation. 

During early experimentation, fragmented data often goes unnoticed. Once AI systems support daytoday operations, the same fragmentation starts to shape reliability, behavior, and risk. 

Europe Adds Structural Friction 

These coordination challenges appear globally, but they carry particular weight in European enterprises. Analysis published by the European Parliament highlights how data governance in the EU is shaped by overlapping obligations around data protection, sectoral regulation, crossborder data flows, and publicprivate data sharing. European enterprises typically operate across multiple jurisdictions, each with its own supervisory authorities, enforcement practices, and interpretations of GDPR, which adds structural friction to how data can be moved, reused, and operationalized for AI. 

The same analysis notes that European data landscapes are often characterized by strong data localization requirements, fragmented public and private data holders, and limited interoperability between systems built under different regulatory regimes. In practice, this means AI systems must navigate not only technical heterogeneity, but also legal and organizational boundaries that influence where data resides, how it can be combined, and under what conditions it can be processed. 

IBM’s analysis of distributed data environments reinforces this picture from an enterprise technology perspective, showing how governance requirements shape orchestration choices early in system design. For European organizations, coordination mechanisms around data tracking, access control, and accountability tend to become central architectural concerns rather than downstream compliance tasks. Forrester’s work on orchestrating AI similarly observes that, in regulated environments, scalability depends less on experimentation speed and more on the ability to coordinate data and governance across domains. 

The picture that emerges is one of heightened coordination requirements before AI can operate safely in day-to-day operations. Where data orchestration provides clarity around data flows, responsibilities, and reuse, AI systems integrate more smoothly into operations. Where coordination remains fragmented, initiatives tend to remain localized or expand cautiously. 

Legacy Systems Still Set the Pace 

Many AI initiatives slow down for reasons that appear unrelated to AI itself. The constraint often sits in legacy platforms that define how data moves, transforms, and becomes available. Modern AI pipelines operate within these constraints while remaining dependent on them for data availability, control, and compliance continuity. 

IBM and Databricks both emphasize that enterprise AI evolves within existing estates. Data modernization progresses incrementally, while production systems remain anchored in established platforms for continuity and compliance. Coordination across old and new systems determines whether AI efforts compound or fragment.

As AI usage expands, access delays, custom integrations, and dependency on IT delivery cycles accumulate. Findings from the State of AI in Business research by MLQ show that execution velocity increasingly differentiates outcomes, with organizations struggling more with delivery than with generating AI ideas.  

What Data Orchestration Changes 

Data orchestration provides a coordination layer that enables existing systems to work together.IBM defines orchestration as aligning data flows across distributed sources. Databricks positions it as the layer that enables reuse and consistency across heterogeneous environments. Both perspectives converge on the same principle: orchestration works with existing complexity and helps organizations manage it. 

By coordinating how data moves and how transformations are standardized, orchestration reduces repeated integration work and shortens the distance between experimentation and deployment. It also supports visibility into lineage and usage, which becomes increasingly important as AI systems move into regulated and business-critical contexts. 

Splunk’s work on AI governance emphasizes observability as a foundation for control. Forrester links orchestration directly to scalable governance and auditability. In practice, orchestration allows governance to move alongside data flows as systems operate, rather than following them after the fact. 

Why the Timing Matters 

AI already operates inside critical workflows across many enterprises. Coordination gaps now surface as slower decisions, rising operational exposure, and delayed returns on investment. MLQ’s research shows widespread AI embedding alongside uneven outcomes. Splunk’s observability data shows operational complexity growing faster than many organizations anticipate. 

As AI expands, coordination debt accumulates quietly. Over time, coordination debt becomes the primary limiter of scale, approval, and sustained economic viability. 

For CFOs formed in traditional IT investment cycles, AI introduces a different cost pattern. Budgets are no longer tied to fixed deployments but to dynamic usage and inference volume. Financial control shifts from upfront approval to continuous visibility over operational spend. 

Where orchestration is weak, cost accumulates across systems without consolidated oversight. Where coordination is mature, finance regains predictability and escalation becomes structural rather than reactive. 

How Coordination Gaps Typically Surface Inside Enterprises 

The patterns described above point to a common conclusion across industries and regions. Data orchestration rarely begins as a large-scale transformation program. In practice, organizations that make progress tend to start with a small number of concrete steps that improve how data moves, how dependencies are managed, and how reliability is maintained as AI systems expand

The following steps reflect how data orchestration typically takes shape inside complex enterprises, drawing on common enterprise practices around coordinating data flows across distributed systems. 

1. Map data sources, pipelines, and dependencies

Enterprises that surface coordination gaps often begin by mapping where data resides, how it is currently moved, and which systems depend on it. In large organizations, this often reveals dozens of parallel pipelines feeding analytics, reporting, and operational use cases. Making these dependencies explicit helps teams identify bottlenecks and points of fragility that matter once AI systems rely on the same data.

2. Define priority data flows for AI workloads

Rather than attempting to orchestrate everything at once, focus on the data flows that support high-impact AI and analytics use cases. Practitioners emphasize making data ready for analysis and reuse as it arrives. In practice, this means agreeing on which datasets must be reliable, current, and consistently structured to support models and decision systems in production.

3. Automate sequencing and quality checks

As data moves across systems, orchestration introduces structure. Automated sequencing ensures that dependent tasks run in the right order, while built-in quality checks flag incomplete or inconsistent data before it reaches downstream systems. This reduces manual intervention and stabilizes pipelines as usage grows.

4. Monitor data flow health continuously

Production AI systems depend on predictable data behavior. Orchestration platforms typically provide monitoring and alerting that surface delays, failures, or quality issues in real time. Establishing visibility into latency, error rates, and flow status allows teams to address issues before they affect business operations.

5. Embed governance into orchestrated flows

As orchestration expands, governance shifts from after-the-fact review to an operational capability. Industry research highlights how orchestration supports governance and compliance by tracking how data is transformed and moved over time. In regulated environments, access controls, data handling rules, and accountability structures tend to align directly with orchestrated data flows, making coordination an operational governance mechanism rather than a downstream review activity. 

Compliance functions often engage at the final approval stage, when architectural and data decisions are already set. In AI systems influencing regulated workflows, late intervention increases internal friction and audit exposure simultaneously. 

When governance considerations are considered earlier, at the levels of data boundaries, monitoring logic, and responsibility mapping, approval shifts from gatekeeping to structural alignment. The issue becomes sequencing rather than strictness.

Taken together, these steps illustrate how data orchestration develops incrementally. They focus on coordination and reliability rather than wholesale replacement, helping organizations build a foundation that supports AI systems as they move deeper into everyday operations.

Looking for a technology partner?

Let’s talk.

Related Articles