Encouraging or Training Customers to Use Tech Features Boosts In-Car Experiences and Helps Drive Sales
Original equipment manufacturers can potentially drive EPM index ratings by teaching customers how to use the tech features inside the vehicle. This, in turn, can help drive in-car experiences and EPM index ratings.
The EPM index could also help drive electric vehicle (EV) adoption as consumers focus on environmental causes and climate change. This, together with in-cabin technologies, can revolutionize this space.
Research also provides an opportunity to analyze the impact of each tech feature of the EPM index. By narrowing it down to the most effective technologies that help consumers achieve their trip goals, manufacturers can improve ownership experiences.
To maintain a competitive advantage, auto manufacturers must start thinking about in-car experiences. For example, to run errands, consumers want to listen to some good music, and not much else as their trip goals are outside the vehicle. However, we can’t say the same about a 4×4 used for an excursion.
Out of the automotive consumers looking for premium (61%) or mainstream (59%) experiences, the majority that demanded higher EPM index scores were female. The average age group was also 58 for premium experiences and 57 for mainstream experiences.