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10 Key Highlights from IAA Mobility 2023

Attendees had the chance to learn about the most recent developments in Automotive Tech, such as advanced driver assistance systems (ADAs) and electric vehicles (EV). Additionally, they had a chance to hear from the industry leaders about topics including management, leadership, and creativity.

Our Automotive Team has just returned from Germany with some interesting and thought-provoking takeaways that we’d like to share with you in this blog post.


10 Takeaways from IAA Mobility 2023

Bosch – smart software-defined mobility

Bosch is developing a centralized IT and electronic architecture for software-defined vehicles and offers hardware-agnostic software for diverse chip manufacturers. This approach allows over-the-air software updates, enhancing convenience and sustainability. Bosch’s electromobility business is thriving, targeting 6 billion euros in sales by 2026, with software playing a vital role in battery recycling and more.

The company is also introducing a new control concept, Vehicle Dynamics Control 2.0, improving safety by integrating software in various vehicle systems. Beyond driving, Bosch software is revolutionizing manufacturing processes, enhancing supply chain security, reducing scrap rates, and identifying production anomalies using artificial intelligence, thus reducing costs. Bosch is leading the way in software-driven innovations across the entire mobility value chain.

BMW’s new Vision Neue Klasse

BMW has introduced the Vision Neue Klasse, an electric concept car that represents the future of their EV lineup. This concept embodies a harmonious fusion of classic and contemporary design elements, emphasizing clarity, elegance, and timelessness. While retaining BMW’s signature aesthetics, it showcases a more streamlined and tech-focused approach. BMW plans to revolutionize the driving experience with its next-generation BMW iDrive infotainment system, promising a seamless integration of real and virtual worlds.

The Vision also boasts BMW Panoramic Vision, a cutting-edge heads-up display spanning the windshield’s width. BMW aims to roll out vehicles based on this platform by 2025, with an ambitious goal of doubling EV sales by the end of 2023, making up 15% of global car sales.

Volkswagen’s Performance ID GTI Concept

Volkswagen unveiled the ID GTI concept at the IAA Mobility Conference this year. It is an electric vehicle designed for performance, which is built upon the foundation of their forthcoming compact electric car model. Paying homage to the original Golf GTI, the ID GTI concept incorporates a central controller inspired by a golf ball and an interior fabric adorned with a checker-pattern design. This vehicle promises a sporty driving experience for daily use, offering the flexibility of personalized driving modes and customizable sound options. The anticipated launch for the ID GTI concept is set for 2025, with an estimated price tag of approximately $26,800.

Audi’s new Q6 E-Tron SUV

Audi is unveiling its Q6 E-tron SUV, heralding a comprehensive transformation of the brand’s interior design philosophy. The electric SUV, set to rival Mercedes-Benz EQE SUV later this year, features a “human-centric” design that prioritizes digital functionality and user-friendliness. The Q6 E-tron, the first vehicle based on the new PPE EV platform, promises a reimagined digital interface, emphasizing the real-world needs of both drivers and passengers. It includes a spacious boot, a curved panoramic display, softwrap materials with sustainable elements, and multiple screens, such as the central infotainment screen and a passenger-specific display.

The vehicle also introduces an LED strip for various functions and a sophisticated digital assistant. Underpinning the Q6 E-tron is the Premium Platform Electric (PPE) architecture, co-developed with Porsche, promising a remarkable 372-mile range and high charging rates. Audi is setting the stage for a significant shift in its electric vehicle lineup, with plans to launch over 20 new models by 2025, with the Q6 E-tron making a significant contribution.

Mercedes’s new EV Concept CLA

Mercedes showcased its forward-thinking Concept CLA at the 2023 Munich motor show, offering a glimpse of what’s to come in just over a year when the production version hits UK showrooms. This versatile model is set to rival the Tesla Model 3 and will be available in various configurations, including pure electric and internal-combustion drivetrains, as well as rear- and four-wheel drive systems. The electric version boasts an impressive range of up to 466 miles and features an 800V electrical architecture, enabling rapid DC charging at up to 250kW. Mercedes is also incorporating bi-directional charging capabilities, suggesting the ability to engage in vehicle-to-home, vehicle-to-grid, and vehicle-to-appliance tasks.

Furthermore, the Concept CLA showcases a cutting-edge full-width MBUX Superscreen and Level 3 Lidar-based autonomous driving assistance, with plans for over-the-air updates to enable Level 3 autonomy in the future. This innovative approach marks a significant step forward for Mercedes-Benz, with the technology set to be included in all future models, starting with the new CLA.

Forvia: Lumières

The seventh-largest automotive technology supplier in the world, FORVIA, a partnership between Faurecia and HELLA, presented its vision for automated, sustainable, and connected transportation at the IAA Transportation 2023 in Munich. The centerpiece of their presentation is “Lumières,” a joint demonstrator showcasing innovative interior concepts, lighting, and electronics. Lumières introduces a “Third Place” concept within the vehicle, offering diverse usage scenarios, from work to relaxation, all while adhering to European legal requirements.

FORVIA is also highlighting its commitment to reducing emissions and improving air quality with technologies for electric, hydrogen, and electric hybrid vehicles, focusing on high recyclability for sustainability. Additionally, they are showcasing sensing technologies for 360° vehicle perception and advanced materials made from natural and recycled fibers. FORVIA’s holistic approach aims to shape the future of automotive technology.

BYD – New Electric Vehicles for the European Market

BYD has unveiled a range of five electric vehicles, including a new energy model from its sub-brand Denza, for the European market. Leading the lineup is the BYD Seal D-sedan, boasting a 350-mile range and a 0-60 mph acceleration time of just 3.8 seconds.

Additionally, an SUV variant called the BYD Seal U has been introduced. These vehicles are positioned to rival Tesla’s Model 3 in Europe, offering comparable features at a competitive price point.

Tesla Model 3 – A refresh

Tesla has introduced an updated version of the Model 3, incorporating several features that were previously exclusive to Tesla’s higher-end Models X and S. These enhancements encompass ambient lighting, ventilated seats, claimed improvements in range, a sleeker dashboard design, an upgraded front touchscreen, the inclusion of a rear touchscreen, and a range of new paint colors, including the striking “ultra red.” Furthermore, the redesigned Model 3 appears to be debuting in Europe and the Middle East initially, with Tesla already accepting orders through its European websites, with deliveries set to commence in October. However, the automaker has not provided details regarding the vehicle’s availability in the United States.

Scenic E-Tech SUV and Grand Kangoo E-Tech by Renault 

Renault has unveiled the Scenic E-Tech SUV, a family-oriented vehicle prioritizing sustainability. This SUV is manufactured in France, incorporating 24% recycled materials in its construction. It boasts a spacious interior, complete with a panoramic glass roof and generous cargo capacity.

Additionally, Renault has introduced the Grand Kangoo E-Tech, an extended version of its popular compact van series, offering seating for seven adults and abundant storage room. Both models are slated for release in 2024.


At IAA Mobility 2023, Magna highlights its position in the automotive sector and its creative contributions to determining the direction of mobility by showcasing its cutting-edge automotive solutions. The company will release an electrified vehicle modular software platform that offers advanced and anticipatory vehicle functionalities for energy and motion control, irrespective of powertrain layout and electrical/electronic architecture.

These developments are a cornerstone of Magna’s dedication to providing automakers with distinctive solutions that address customer challenges and support the shift to a safer, more environmentally friendly transportation future. Magna also displayed MezzoTM Plus with Morphing Surfaces and a Thermoplastic Tailgate with cutting-edge lighting solutions at the occasion.

Wrapping Up

The future of transportation will be shaped by collaboration, sustainability, and innovation. These takeaways provide an insight into a world of amazing possibilities, whether you’re an organization, a consumer, or an enthusiast. As we proceed, let’s take these lessons to heart and collaborate to design a mobility future that is more effective, environmentally friendly, and interconnected. The IAA Mobility Conference has undoubtedly laid the way for a promising future.

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