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Client: Technology company

Technology

Intel OpenVINO library, React Native, Augmented Reality (ViroReact)  

Services

Project for the Retail industry – Internal innovation Program

Challenges

The physical encounters with customers can reveal great opportunities in terms of better understanding of customer’s behavior and preferences, opening to a more accurate services customization: in a market where 62% of customers expect discounts based on purchase history, and 82% of millennials still prefer in-store shopping as a retail channel, enhancing in-store experience seems the way to go.

Real-time emotional and behavioral data have the power of providing important insights on how the brand impacts visitors, leading a company to make the most efficient decisions about its marketing tactics.

Solution

As many brick and mortar stores have already built and integrated online platforms, other digital-native brands who gained popularity online are opening physical shops, not with the purpose of directly selling their products, but simply providing retail entertainment in the form of refreshments and pick-up services.

We created a mobile application capable to identify products in a store and automatically add them to cart based on computer vision and machine learning capabilities.

We used dedicated machine learning devices Neural Compute Stick with Intel Movidius VPU to track and identify products in a store.

The mobile app will use the camera to take pictures and identify products, using CNN pre-trained models with store products.

Once identified, products can be added to cart or bookmarked for later buying or sharing with friends. Bookmarked products will be visible in augmented reality inside the store, making customers’ life easier when it comes to immediately spot what they are looking for.

Results

Check the video and see the true power of our application:

  • The concept pivoted into a full-blown custom robot being bult as we speak by our R&D teams
  • Easily define your shopping list by introducing the name, description and priority you want. Based on the priority, shopping lists are ordered so you can see and access the most important first
  • Walking in the shopping area it’s all you have to do now.
  • Take pictures of the products interest. Our application you’ll automatically detect and show you the best price for your desired product
  • Add product directly to the shopping cart or bookmark its location for later visiting
  • Once added to the shopping cart, it’s only a checkout step until you can have it just at your home door.
  • Bookmarked products are visible on augmented reality of the location, so you can easily get back to them anytime

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